The world we all operate in has changed and there is a need for retail leadership and education of new skills, practices and technologies if Australian retailers are to survive and grow. A Retail Strategist, with over 20 years’ experience, and founder of both Paper Magnolia and Magnolia Solutions. Nancy works with her clients to increase their bottom line by focusing on every aspect of their business; front to back door, online and offline.
Nancy’s career began in retail, then wholesale and manufacturing in Marketing Manager roles for a wide range of retail environments and product categories. She established Paper Magnolia in 2004, in response to an increasing demand from retailers for support - working with them on all aspects of their business to increase sales. Nancy’s clients say that her creative marketing solutions and strategies have resulted in increased sales and build stronger relationships with customers. She works closely with business owners and staff to ensure that new initiatives are absorbed and implemented by all members of the team.