Twenty years of technical and business expertise means Robbie Kruger is ideally positioned to work with Optus Business customers on strategy. Robbie's experience and contacts span a range of industries, including financial services, retail and media. He has advised companies undergoing profound structural change on how to use technology to transform their business models and remain relevant in the digital age. "I work with executives and managers to understand the business drivers of their organisations and how Optus Business can help them achieve their corporate objectives," Robbie says. "By talking to people in business divisions such as marketing, sales and procurement, I gain a broad perspective about where we can add value." Robbie's two decades of experience spans sales and technical practices at organisations across Australia, New Zealand and the Asia-Pacific region. Before joining Optus Business, Robbie was Chief Technology Officer at Communications company Avaya's Asia-Pacific business.