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Our Q&A with Bryn Price

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We spoke with Enterprise Information Management specialist, Bryn Price about his experience of Optus Vision 2013, and about his ideas about the key issues facing enterprise managers in Australia. Price believes that tracking and the rise of M2M are key areas for growth.


This is another edition in the series of Q&A sessions with business leaders and experts. If you'd like to be involved in a Q&A session with Optus Business, get in touch with us at @optusbusiness on twitter or email us at


OB: First of all, tell us about yourself and your company and tell us why you decided to come along to Optus Vision.


BP: I'm an Enterprise Solution Architect with OpenText, the leader in Enterprise Information Management (EIM). EIM enables organizations to grow the business, lower costs of operations, and reduce information governance and security related risks. OpenText focuses on the key drivers of business success to improve business insight, strengthen business impact, accelerate process velocity, address information governance and provide security.


Optus Vision's program offered an interesting set of speakers and I was looking forward to hearing some of the insights and trends for the future of the Online space. Ideally so I could bring that knowledge back to my organisation to help shape the deployment of our technology to enable our customers to innovate and be ahead of the game.


OB: What do you see as the key issues that need addressing for the future of Australian business?


BP: Speaking with my customers developing an Omni-Channel Strategy for customer communication, one challenge is Data Governance around the larger number of disparate and unmanaged Channels, for example Social Media and File Sharing. In an era of intensifying regulatory requirements and exponential grown of electronically stored information, striking a balance isn't easy. But the rewards are substantial: lower costs, reduced business and legal risk, and efficiency and productivity gains that will produce value for the enterprise.


OB: What business services do you feel need greater innovation?


BP: Machine to Machine (M2) and Self Tracking are two areas I feel will be hot within the next 12 months, and providing ways for these business services to integrate with the more traditional channels will be important to fulfil a true Omni-Channel Strategy.


OB: How do you think innovation should be fostered in Australian business?


BP: Many people look to Government to help with fostering innovation within business; however the power to innovate exists with all of us individually. Technology shifts such as the Cloud allow businesses to better innovate by providing a platform that allows them to fail early and fail cheaper. This ability to try things out without large upfront costs fosters its own culture of innovation.



OB: If you had to name one piece of technology that you think could transform business, what would it be and why?


BP: Whilst I want to be careful with the buzzword, I think Cloud is the one piece of technology that has the ability to have the biggest impact on business transformation. As I've mentioned above, the Cloud (along with it offering some 'access over ownership') enables businesses to experiment more often, and fail quickly at a low cost. With tools getting more powerful we can design more powerful things, and getting access to those tools quicker via Cloud allows better innovation that can then lead to real business transformation


OB: Finally, who would you love to hear from at next year's Optus Vision and why?


BP: I always enjoy a good mix of speakers, from CxOs to Industry Experts, and individuals with great case studies. That said, hearing from Futurist Ray Kurzwell at Optus Vision 2014 would be great. To enable that spark of innovation and to leave me excited about the only destination we all share - 'the future'.


We'd like to thank Bryn Price for his time talking to us. If you'd like to know more about Bryn, follow him on twitter at @Bluedoors. You can also visit the OpenText site at: