The 3 Telcos do this, its not just Telstra.
Each Telco provides the list of active services on the tower, this is se t through to the relevand body and the emergency sms for each area are sent.
As for who pays - just like any business someone has to pay, these systems require mainternance and ongoing running costs.
The government uses a tender process then selects the tender vendor for the contract.
Surely you cannot expect the telcos to pay for this?
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