Ticket prices vary from state to state however I'd assume Optus have a blanket agreement with Hoyts so it might be more expensive for you but cheaper for others in another state.
Movie tickets are probably the most referenced offer from Perks but there's plenty more. They offer pre-sale access to various events, recently SMS'd me out of the blue to tell me they'd added 50GB of extra data to my mobile for no cost, competitions, etc.
____________________________________________________________________________________________________________________________ I do not represent Optus. The views, opinions and advice expressed in my posts are my own