Showing results for 
Search instead for 
Did you mean: 
Ask a Question
Welcome to the new look Community! We're still upgrading and making some changes to the platform over the coming weeks! Stay tuned.

National Geographic Instagram account reaches 100 million followers

Online Community Manager
Online Community Manager
4 0 817

We’re proud to announce that our partner, National Geographic, have hit a record-breaking 100 million Instagram followers.


National Geographic is the first ever brand to surpass the coveted number and joins an exclusive list of the most followed Instagram accounts, including Beyoncé, Kim Kardashian, Justin Bieber and Taylor Swift.


The @NatGeo Instagram account features stunning images and videos from National Geographic’s photographers, delighting audiences with rare and incredible sights from around the world. Including this beauty from the most liked images on the @NatGeo Instagram account:


National Geographic polar bear 100 million Instagram followers

A polar bear swims up to checks out our boat. “There are moments on this wild and beautiful planet that live with you forever,” photographer Andy Mann writes. “This is one of them.” PHOTOGRAPH BY ANDY MANN ( @ANDY_MANN), NAT GEO IMAGE COLLECTION


This milestone celebrates the special community between the talented photographers and the passionate fans who love their work, as well as Nat Geo’s legacy of visual storytelling.


Chairman of National Geographic Partners, Gary Knell, says “National Geographic and photography have gone hand-in-hand since we first published photos in our magazine back in 1889. We were considered cutting edge then, and through Instagram, we are finding new ways to blaze trails in visual storytelling 131 years later. Driven by our passionate fans and tremendously talented photographers, we are using Instagram to showcase our world through breathtaking images that inspire people to care about the planet. We are grateful and encouraged that 100 million people want National Geographic at their fingertips”.


Lila King, Head of News Partnerships, says: “National Geographic set the bar long ago for visual storytelling that brings the world closer together. On Instagram, they’ve brought that vision to a whole new generation, and a global community. We’re thrilled to congratulate them on achieving such a remarkable milestone”.


The National Geographic App is available at no additional cost for eligible customers. The Nat Geo app offers instant access to a world of amazing content including articles, photographs and videos all brought together through a highly personalised experience.


 You can learn more about Optus’ partnership with Nat Geo and the app here.


Optus and National Geographic partnership logo


Have a question about National Geographic and Optus? Register for Yes Crowd and get your questions answered by our wonderful Yes Crowd community.