Keeping up with the ever changing social media scene
Because of my job, when I go to dinner parties I’m often asked “What’s the coolest App out there at the moment? What are all the kids talking about these days?”. Being over 30, it’s getting a little harder to keep up with the kids. To help, there’s a popular web series I like watching that just happens to be targeted to this young demographic. Due to the very nature of how the series is being consumed (exclusively on YouTube), its viewers are choosing to engage and interact with the show’s creators and producers using lots of different social and online platforms.
Get to know Twitter’s new live streaming app, Periscope
Last weekend I watched a 10 minute Q&A with one of the stars of the web series who was answering fan questions via ‘Periscope’; Twitter's new live stream App where exclusive content is like fandom candy.
If you haven’t heard of Periscope, then you soon will. And if there’s any indication of its mainstream use; Hilary Clinton used Periscope to broadcast the first big rally of her presidential campaign. Periscope has the strap line, “Discovering the world through someone else’s eyes". Its website explains that they wanted to build the closest thing to teleportation.
Top 4 Tips from CNN for using Periscope. There’s no need to turn your phone -- the app is optimized for vertical (portrait) video.
Stream something you have a unique view of. On top of a mountain? At an exclusive event? Lost in a remote city? Yes, please show us!
...But don't broadcast anything you don't have permission to show! (This means you, Game of Thrones fans.)
Let viewers direct the broadcast. Answer questions; show them something again if they've missed it.
Archive your broadcasts so people can view them up to 24 hours after they were streamed live.
You may have also heard of Meerkat, which rivals Twitter's Periscope App. Both rely on the Twitter platform to reach its members, however there are a few differences - I've tried both and what I like about Periscope is its really nice interface and that you can save broadcasts for 24 hours.
At Optus we love Apps and hope we've done pretty well with one of our own- My Optus App! Read more about it here, or type in 'My Optus App' in the App Store or in Google Play to download.